Sushil Rai

About Sushil Rai

I am a firm believer in always bringing energy and passion into any role that you may continually train for skill, but not for talent and ardor. My name is Sushil Rai, and for the last 17 years, I have helped businesses understand their target market & audiences with my following expertise. Excellence in conducting research & development activities through effective utilization of resources & capacity to increase operational efficiency Talented Analyst with an exceptional background in utilizing data from diverse information systems to build tools and forecasting models that remarkably improve organizational decision-making capabilities Strong appetite to dive deep into a given content terrain to develop expertise and distill key findings. Expertise in formulating a strategy that can give a significant competitive advantage for firms that are willing to think creatively, challenge conventions, and experiment in the market place leveraging sales planning & analytics Extensive experience of working with various industries like Healthcare, Publishing, Automobile, Pharma, Accounting, Staffing & Recruiting, D2C Retail and monitoring project management, lead generation & sales support Experience in problem-solving involving data understanding & preparation, data analysis, generating business insights, and directing cross-functional teams using interactive & motivational leadership skills. An innovative & robust decision-maker possesses planning, communication, analytical & interpersonal skills. Specialties: Competitve Analysis, Business Insights, Data Discovery, Standardization, Cleansing, Enrichment, Data Analysis and Profiling, Data Integration, Market Research, Secondary Research, Lead Generation, Market Insights, Process Governance, Buyer Personas, Merger & Acquisitions, Industry Profiling, Customer Segmentation, Open for Consultation (On Contract)

Experience

1. Head of Market Research

   Select Brands International Pvt. Ltd

   Jun 2023 — Present · Indore, IN

   As Head of Market Research, I optimize customer satisfaction through NPS strategies. I lead consumer research, analyze market trends, and drive actionable insights for product development. With expertise in competitive analysis, I identify market opportunities and ensure robust research methodologies, fostering organizational success.1. Consumer Insights: Lead the development and execution of comprehensive consumer research projects. Analyze market trends, consumer behavior, and feedback to generate actionable insights. Integrate consumer insights into product development, marketing, and decision-making processes.2. Competitive Analysis: Manage a team responsible for conducting competitive analyses. Provide strategic insights on competitors\' pricing, marketing, product launches, and differentiation. Identify and communicate the brand\'s competitive advantage.3. New Market Opportunities: Proactively identify and evaluate new market opportunities and untapped customer segments. Conduct research to assess market potential and develop expansion plans. Collaborate with stakeholders on go-to-market strategies.4. Consumer Buying Patterns: Analyze consumer buying patterns and decision-making processes. Identify key factors influencing purchase decisions. Provide strategic recommendations for targeting, positioning, and messaging.5. Consumer Preferences and Motivations: Oversee research initiatives to understand consumer preferences, motivations, and barriers to purchase6. Research Methodology and Data Quality: Ensure the use of robust research methodologies. Establish standards for data collection, analysis, and reporting. Governance: Collaborate with stakeholders to define and establish governance frameworks for market research activities8. New Product Development: Leverage insights, validate ideas, collaborate cross-functionally, and optimize product-market fit for unparalleled organizational success.

Education

• SRBS Gujarati College, M.G University, Kerala

  B.Com (Bachelor in Commerce), Commerce

  2004 — 2007

• ITM Group of Institutions

  MBA, Operations, 3.53

  2011 — 2013