Sushil Parthe
Performance Marketing Specialist | Revenue ₹55L → ₹1.55CR | ROAS & Lead Quality Optimisation | Meta, Google & Affiliate Growth
- Role
- Associate Media Planner at SW Network (Sociowash)
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sushil Parthe
I’m a performance marketing professional focused on scaling revenue and improving marketing efficiency through structured experimentation and data-driven optimisation.In my current role, I’ve led performance initiatives that scaled monthly revenue from ₹55L to ₹1.55 while improving ROAS from 3.7 to 6.9 across paid media channels. My approach combines campaign restructuring, audience refinement, creative testing, and disciplined budget allocation.Beyond revenue scale, I specialise in improving lead quality by integrating CRM feedback loops, high-intent form strategies, and call-led acquisition models — increasing sales-qualified lead rates from 32% to 45%.Core focus areas:• Full-funnel paid media strategy• Meta & Google Ads (Search, Performance Max)• ROAS & CPA optimisation• Conversion & lead quality improvement• Structured testing frameworksI’m driven by building predictable, scalable growth systems - not just running ads.
Experience
Associate Media Planner
Aug 2025 — Present · Mumbai, IN
Education
University of Mumbai
Bachelor of Commerce - BCom
Shri Samarth Vidyalaya Mumbai
SSC
Mumbai University
Bachelor of Commerce, Business/Commerce, General
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