Sushila Katiyar

About Sushila Katiyar

Self-motivated and adaptive professional with a knack for building strategic relationships and crafting cohesive global marketing strategies. Results-driven with a focus on metric analysis and KPI alignment. Proven track record in growing revenue through innovative marketing campaigns and effective collaboration with e-Commerce, distributors, and partners. Known for being an enthusiastic, reliable leader who quickly integrates into teams and delivers impactful results.STRATEGIC MARKETING & GTM STRATEGY - Design and excute comprehensive GTM strategies, driving sales pipeline growth and increasing revenue. Develop global channel marketing strategies, including content creation, demand generation, and campaign execution.CHANNEL & PARTNER MANAGEMENT– Influence, create and drive marketing campaign strategies with partners and channel with the objective to move contacts/leads through the different sales funnel stages. CAMPAIGN MANAGEMENT & EXECUTION - Execute multi-channel marketing campaigns, leveraging digital platforms, leading cross-functional teams and agencies. Direct and/or create impactful content such as case studies, whitepaers, webinars, and customer-centric content.SALES ENABLEMENT & TRAINING – Empower global sales by leading/deploying training strategy including sales collateral, sales conferences, webinars, and workshops. Create/curate content on value proposition, target segments/audience, and competition. Optimize content delivery through CRM, LMS, and web tools.PRODUCT MANAGEMENT/MARKETING – Conduct marketing analysis to define positioning/messaging and create marketing/campaign strategy. Oversee product through different stages of the product life cycle.LEADERSHIP– Encourage and persuade management and colleagues to think “outside the box” and consider/adopt business practices outside traditional ones.INNOVATION– Champion new programs and operational processes that address business gaps and provide strategic guidance and alignment with business goals.

Experience

1. Senior Product Marketing Manager

   Itron, Inc.

   Sep 2024 — Present · Austin, TX, US

Education

• St.Edward's University

  Master of Business Administration - MBA

• St.Edward's University

  Master of Business Administration (MBA), Business Management

• The University of Texas at Austin

  BS, Electrical Engineering/Computer Science

Skills

• Mixed Signal
• Voip
• Business Development
• Strategy
• Engineering
• Semiconductors
• Voice Over Ip (Voip)
• Project Management
• Product Management
• Energy
• Telecommunications
• Product Development
• Engineering Management
• Electronics
• Cross-Functional Team Leadership
• Electrical Engineering
• Product Marketing
• Ic