Sushil Pradhan
Product Manager || Product Development and Innovation for Financial Services
- Role
- Product Manager at SMC Group
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Product Manager
Oct 2024 — Present · IN
CRM Management & Automation: Spearheaded the optimization ofLeadSquared, Salesforce, and Taslima, automating lead tracking and analysis toimprove sales efficiency. Designed and implemented workflows that enhancedlead conversion rates and streamlined customer engagement.•AI-Driven Chatbot Implementation: Led the development and deployment of anAI-powered in-house chatbot, reducing customer support dependency by 60%.The chatbot enabled real-time resolution of customer queries, improvingresponse times and enhancing user experience across digital platforms.•Trading Subscription Plans Launch: Successfully launched multiple tradingsubscription plans on Web and App platforms, introducing a structured pricingmodel that increased user engagement. Collaborated with UX/UI teams toensure a seamless onboarding experience, boosting customer acquisition andretention.•Marketing Automation & Customer Engagement: Integrated WebEngage withCRM, Web, and Apps to automate multi-channel communication via pushnotifications, SMS, WhatsApp, and email. Designed targeted marketingcampaigns that improved user engagement, reduced churn, and maximizedcustomer lifetime value.•Product Launch & Lifecycle Management: Managed the end-to-end productlifecycle for multiple product launches, from ideation to execution. Conductedmarket research, analyzed user feedback, and worked closely with cross-functional teams to develop and refine product roadmaps, ensuring seamlessproduct rollout and adoption.
Education
Central Institute Of Plastics Engineering and Technology
Bachelor's degree, Polymer/Plastics Engineering
2014 — 2018
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