Sushil Kumar

About Sushil Kumar

Accomplished business leader with 25 years of proven success as a Business Director, specializing in strategic business planning and execution to drive corporate growth. Expert in team development, fostering collaboration to enhance operational efficiency and effectiveness. Extensive background in brand management, with 10 years of expertise in media buying and planning, and a decade of experience in creative agency client servicing. Possesses 20 years of deep industry knowledge in advertising, with a strong proficiency in sales, marketing strategy, and client relationship management.

Experience

1. Head - Marketing & Media

   Kalyan Jewellers India Limited

   Aug 2023 — Present · India

2. Chief Marketing Officer

   Jos Alukkas Group

   Jan 2023 — Jun 2023 · India

   Responsible for Ensuring effective control of marketing budget for FY and outcomes, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets. • Developing and managing sales/marketing operations. • Plan and oversee advertising and promotion activities including Offline & online. • Achieve satisfactory profit/loss ratio and market share in relation to present standards and economic trends. • Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions. Monitor competitor products, sales and marketing activities

3. Media Investment Director

   Essence

   Feb 2021 — May 2021 · India

   • Analyzed investment performance, portfolio attributes, benchmark composition and performance attribution to assess role and fit of investment strategies. • Evaluation and Optimizing buying grids to achieve brand KPI • Established and maintained quality strategic client relationships to deliver responsive client service and enhance new business opportunities.

4. Associate Business Director

   Wavemaker

   Jun 2010 — Sep 2020

   • Optimized profit and growth opportunities to increase performance outcomes and direct business transformations. • Partnered with financial and customer operations teams to drive efficiency of business transaction processing using customer data. • Provided strategic oversight of marketing plans and input on product roadmap. • Fostered client and vendor relationship building through consistent and effective communication. • Provided strategic direction on prioritization, integration and resource application. • Developed strong and long-term client relationships by attentive relationship cultivation. • Orchestrated successful development of new accounts within specific geographic locations. • Formulated plans to expand business operations and grow overall territory and client base.

5. Account Director

   Eureka Advertising , Dubai

   Apr 2007 — Apr 2010 · Dubai, United Arab Emirates

   • Heading the Client Servicing Department • Achieving the KPIs set by the Dubai Government • Developed and implemented advertising strategies to drive substantial growth. •Created, implemented and reported performance of sales campaigns to enhance brand awareness and drive profits. • Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues. • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development. • Actualized strategies to continuously improve customer service, company or brand visibility

6. Brand Supervisor

   Imagic Creative Pvt. Ltd

   Dec 2005 — Mar 2007

   • Account Planning • Communication strategy development • Responded to clients inquires and delivered appropriate information after carefully researching issue. • Concept presentation • Catering to the unique communication needs of ISRO and Indian Airforce • Collaboration with client’s departments to guarantee cohesive branding and strategic product placement • Reached out to accounts to measure customer satisfaction and increase revenue.

7. Senior Account Executive

   iB&W Communications (P) Ltd

   Dec 2002 — Nov 2005

   • Collaborated with clients to develop advertising solutions and future growth plans. • Sought out key decision-makers and tailored solutions to address business challenges. • Supervised team of account executives across varying types of accounts. • Developed and implemented advertising strategies to drive substantial growth.

8. Executive - Marketing

   Indian Express Newspapers (Bom.) Ltd

   May 2000 — Nov 2002

   • Space selling of Industry specific trade publications in Coimbatore • Creating Industrial and textile Directory of Coimbatore based clients which circulated nationally along with Indian Express Daily. • Developed and executed business strategies to achieve short and long-term revenue objectives. • Build relationship with top clients in Coimbatore and their associated agencies

Education

• Annamalai University

  B.B.A (Bachelor of Business Administration) · Business Administration and Management, General

Skills

• Integrated Marketing
• Media Management
• Marketing Strategy
• Business Development
• Client Development
• Marketing Communications
• Media Strategy
• Customer Insight
• New Business Development
• Advertising
• Mobile Marketing
• Client Services
• Outdoor Advertising
• Digital Media
• Digital Marketing
• Public Relations
• Marketing Management
• Brand Management
• Client Relations
• Media Planning
• Media Buying