Sushant Arora

About Sushant Arora

Digital Analytics and Customer Data professional with 10+ years of experience driving data-driven decision-making across marketing and digital ecosystems. I specialize in customer journey analytics, experimentation (A/B testing), and multi-touch attribution, leveraging tools like Adobe Analytics and Google Analytics to generate actionable insights. Currently at Accenture, I lead analytics initiatives for enterprise clients, working on clickstream data, segmentation, and experimentation to optimize conversion, engagement, and marketing ROI. My work focuses on translating complex data into clear business strategies, enabling teams to improve customer experience and drive measurable growth. I am particularly interested in the evolving landscape of Customer Data Platforms (CDP), personalization, and AI-driven marketing, and I am actively expanding my expertise in these areas to build scalable, data-driven customer engagement solutions. Passionate about solving business problems through analytics, I thrive at the intersection of data, technology, and strategy.

Experience

1. Industry & Functional Decision Science Associate Manager

   Accenture

   Jun 2024 — Present · Gurugram, IN

Education

• Punjab Technical University

  Bachelor of Engineering (BEng), Electrical, Electronics and Communications Engineering

  2008 — 2012

• Institute of Management Technology, Hyderabad

  Master's Degree, Marketing & Analytics

  2013 — 2015

Skills

• Spotfire
• Business Research
• Microsoft Office
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Market Research
• Management
• Research
• Data Analysis
• Teamwork
• Team Management
• Marketing Research
• Social Media
• Sas
• Business Strategy