Sushant Waghmare

About Sushant Waghmare

With over 14 years of extensive experience in digital marketing transformation, martech automation, and customer engagement strategy, I have successfully led multi-channel campaigns and optimised performance metrics across various industries, including Insurance and BFSI. My current role as Senior Manager at Bajaj Allianz Life Insurance has honed my skills in designing automated customer journeys and executing data-driven marketing strategies that significantly enhance user engagement and conversion rates.Throughout my career, I have demonstrated a strong ability to collaborate with cross-functional teams, ensuring seamless execution of high-ROI marketing initiatives while maintaining regulatory compliance. My expertise in leveraging advanced analytics tools, such as POWER BI and SQL, has enabled me to analyse campaign performance effectively and drive continuous improvement. I am particularly proud of my achievements in improving lead conversion rates and reducing campaign turnaround times through innovative strategies and martech solutions.

Experience

1. Senior Manager - Martech Automation, Campaign Management & Strategic Innovation

   Bajaj Life

   Aug 2024 — Present

   Designing and executing automated customer journeys using CDP (MoEngage, Lemnisk) to promote life insurance products and drive user engagement across digital touchpoints.2. Managing end-to-end multi-channel marketing campaigns (Email, SMS, WhatsApp, OBD, RCS), including content creation, deployment, and performance tracking.3. Driving lead generation, login, and issuance for traditional digital business while aligning campaigns with cross-sell and upsell objectives.4. Leveraging behavioral and interest-based targeting through CDP insights to personalize communication and improve conversion rates.5. Collaborating with Legal, Compliance, and Procurement to ensure regulatory alignment and optimize vendor contracts and campaign execution.6. Creating and executing warm-up strategies for non-affinity data, supported by market research, to generate high-quality leads for sales and call center teams.7. Developing campaign calendars and strategic plans, including SMART goals, milestones, timelines, and cross-functional task allocations.8. Monitoring budgets, team efficiency, and resource utilization while ensuring timely delivery and cost-effective execution of campaigns.9. Analyzing campaign performance and conducting post-campaign reviews to extract insights, optimize future strategies, and ensure stakeholder alignment10. Improved lead conversion by 35% through automated, personalized lifecycle campaigns via advanced martech platforms.11. Reduced campaign turnaround time by 40% by streamlining workflows and integrating real-time performance dashboards.12. Drove 25% uplift in renewal premiums through data-driven retention campaigns targeting lapse-risk segments.13. Delivered 15+ omnichannel campaigns/month with 30% increase in engagement, leveraging email, SMS, WhatsApp, and app push.

Education

• Amity University

  Master of Business Administration - MBA, Marketing

Skills

• Css
• User Interface Design
• Email Marketing
• Campaign Management
• Web Design
• Dreamweaver
• Javascript
• Html
• Jquery