Sushant Kumar

About Sushant Kumar

I have spearheaded some of the key marketing functions in my previous roles such as creating a content marketing program, product positioning, planning a demand generation and brand awareness campaigns and providing sales enablement capabilities for B2B SaaS based product and services. As product marketing manager with Zycus - B2B SaaS based procurement software, I was primarily responsible for all inbound and outbound marketing activities, developing the ‘Zycus for Finance’ product positioning and messaging, creating a content marketing program for the business vertical and planning and executing the annual demand generation strategy.In Sonata Software I worked as a product manager for the company\'s BI and analytics service line. I was incharge of solution development and marketing of all analytics solutions in the service line. Prior to my MBA I worked as a business intelligence consultant for close to 6 years with multi national companies such as Accenture and Headstrong. Outside work I am an avid gamer and I have my own blog around mixed martial arts.

Experience

1. Product Marketing Manager

   DataGaps

   Jul 2025 — Present · Hyderabad, IN

   Leveraging over 10 years of experience in Product Marketing to elevate the narrative around DataOps and automated data validation. After a purposeful two-year sabbatical to author a book (currently in its third draft), I returned to the tech space with a sharpened focus on deep-work, narrative structure, and audience engagement.

Education

• DPS Bokaro

  high school, PCM+Computer Science

  1988 — 2002

• Asian Institute of Management

  Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services

  2012 — 2013

• SASTRA, Thanjavur

  Bachelor of Technology (BTech), Computer Science

  2002 — 2006

Skills

• Requirements Analysis
• Consulting
• Data Modeling
• Business Intelligence
• Marketing Communications
• Business Analytics
• Data Warehousing
• Pricing Strategy
• Strategy
• IT Strategy
• Market Research
• Software Development Life Cycle (Sdlc)
• Marketing Analytics
• Business Process
• Online Marketing
• Requirements Gathering
• Project Planning
• Etl
• Customer Relationship Management (Crm)
• Sdlc
• Data Analysis
• Product Management
• Management
• B2b Marketing Strategy
• Big Data
• Analytics
• Business Strategy
• Team Management
• Entrepreneurial Finance
• Informatica
• Cost Management
• Brand Management
• Business Analysis
• Project Management
• Management Consulting
• Crm
• Itil