Sushant Kumar
Senior Area Marketing Manager | Agribusiness | Market Development | Product Launch Strategy | Seed & Crop Protection Expert
- Role
- Senior Area Marketing Manager at FMC Corporation
- Location
- Patna, BR, IN
- LinkedIn followers
- 500 followers
About Sushant Kumar
Dynamic and results-driven marketing professional with over 12 years of proven success in sales and market development in the agricultural sector. With a strong foundation in agriculture and advanced management training from MANAGE and IIM Lucknow, I specialize in strategic planning, market research, product portfolio expansion, and cross-functional leadership.Passionate about leveraging data and insights to drive sustainable growth and impact in the agri-input industry.
Experience
Senior Area Marketing Manager
Mar 2021 — Present · Patna, IN
Spearheaded the product portfolio expansion in South Bihar and Jharkhand, establishing a strong market presence. • Launched five major products, enhancing brand visibility through innovative campaigns like Abhivadan Abhiyan and Ferterra Football Pratiyogita. • Recognized with the Trailblazer Award 2023 for successfully driving business expansion of Coragen in previously untapped markets.Mainline responsibility for organizing and managing various marketing activities for branding and promotion of key productsMainline responsibility of deployment of Marketing development officer and Marketing Executive on key markets for driving the field activitiesManaging sales promotion expenses in accountability with allocated budgetMainline responsibility of managing and coordinating with various vendors for design of POP materials, Innovative vans and organizing events for new product launchTraining of ground level team for enhancing technical skillsEnsure result driven execution of marketing project on various crops for liquidation of productsEnsure submission of weekly report to senior management on liquidation status and market update regarding competitor pricing, schemes, field activities and new product launch
Education
Acharya N.G. Ranga Agricultural University
Bachelor of Science - BS, Agriculture
2007 — 2011
National Institute of Agricultural Extension Management (MANAGE)
PGDM (ABM), Agri Business Management
2011 — 2013
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