Sushant Kamble
Turning Brand Intent into Measurable Impact | Media Strategy | Client Leadership |Strategic Media Partner to Leading FMCG Brands | Driving Brand Growth through Data, Insight & Integrated Planning”
- Role
- Sr Director Strategy at Wavemaker
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sushant Kamble
If you had told me years ago that I’d spend my career decoding audiences and turning data…
Experience
Sr Director Strategy
Mar 2022 — Present · Mumbai, IN
As Media Strategy Lead at Wavemaker, I steer high-impact media investments for leading brands like Zydus and Starbucks across India’s dynamic markets. My focus: transforming strategic brand goals into measurable, insight-driven campaigns that deliver real results.• Led ₹200 Cr+ annual media investment strategy for Zydus and Starbucks, driving national and regional market growth through innovative planning and execution.• Translated brand marketing goals into measurable media KPIs, optimizing reach, frequency, and ROI by implementing a well-balanced channel mix.• Leveraged advanced analytics tools (GWI, TGI, Data.ai) for consumer segmentation and predictive targeting, refining media plans for maximum effectiveness.• Conducted volumetric and market mapping analyses to identify growth opportunities and align communication strategies with regional market dynamics.• Spearheaded client strategy reviews and led collaborative planning across creative, brand, and media teams to ensure cohesive campaign execution.• Mentored and developed a 10-member planning team, instituting frameworks that improved planning response time and accuracy by 20%.• Built strong client relationships and represented Wavemaker at key industry associations as a media thought leader and strategic partner.These bullets emphasize outcomes, leadership, and technical expertise—perfect for highlighting your achievements at Wavemaker.Brands Handled: Complan, Glucon D, Nycil, Everyuth, SugarFree an Starbucks
Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
MBA, Media and Communication (Advertising)
2008 — 2010
Symbiosis Institute Of Media And Communication, Pune
Master's degree, Communication and Media Studies
2008 — 2010
Skills
- Strategy
- Media Planning
- Photoshop
- Social Media
- Online Advertising
- Interactive Marketing
- Public Relations
- Corporate Communications
- Advertising
- Web Design
- Market Research
- Marketing Communications
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