Susan Zhang
Product Marketing | Growth Marketing
- Role
- Product Marketing Manager at AAA Washington
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Susan Zhang
Susan is a full-stack B2C marketer with 8+ years of demonstrated success working across the Financial Products & Services, Travel, Media, and Healthcare industries.According to Gallup CliftonStrengths, her top themes are:1. Includer2. Input3. Achiever4. Focus 5. Positivity
Experience
Product Marketing Manager
Mar 2024 — Present · Bellevue, WA, US
Lead product marketing strategy for financial products & services, including personal lines insurance and consumer credit cards• Spearhead go-to-market initiatives for Insurance, including developing product positioning & messaging, and the cohesive roll-out of key marketing collateral to support various stages of the customer journey, including an informational brochure, product landing page, social & display ads, and onboarding communications• Regularly review channel performance and work with key partners to continuously optimize omni-channel campaigns, ultimately achieving a 14% improvement in CPL efficiency, and delivering a 35.6% increase in leads YoY
Education
Marist University
Bachelor of Science - BS, Business Administration; French
Université Paris-Sorbonne
French Grammar and Phonetics
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