Susan K.

About Susan K.

Senior marketer with expertise in digital and integrated marketing. I have worked on brand initiatives, large-scale website projects, content strategy, operations, as well as CRM and marketing automation for several professional services firms and a leading fintech company. In my current role with Morgan Lewis, I\'m responsible for digital content strategy, with focus on ensuring that content is engaging and shareable across all digital platforms.Previously, I led marketing systems and digital strategy for Goodwin Procter. In this role I was charged with evolving the marketing technology stack to improve efficiency and enable measurement and analysis of marketing activities. As digital marketing leader, I was focused on cross channel delivery of firm content and user experience across all platforms. In addition, I also directed my team in making significant improvements in data quality. Colleagues consider me a hard-working, trusted adviser with the talent to identify needs and transform them into tangible results. I enjoy working collaboratively with focused teams and brainstorming to find the right solution. I blend creativity with a drive for innovation and a strong aptitude for technology.Opinions expressed are my own, not those of Morgan Lewis.

Experience

1. Senior Manager, Digital Marketing

   Morgan, Lewis & Bockius LLP

   Apr 2022 — Present · New York, NY, US

Education

• Lafayette College

  AB, Government & Law & Art History

Skills

• Web Content
• Marketing Copy
• Project Management
• Copywriting
• Competitive Analysis
• Digital Marketing
• Marketing Strategy
• Online Advertising
• Online Marketing
• Databases
• Copy Editing
• Marketing
• Web Analytics
• Integrated Marketing
• Email Marketing
• Customer Relationship Management (Crm)
• Management
• Cms
• Content Management
• Social Media Marketing
• Proposal Writing
• Crm
• Web Project Management
• Marketing Communications