Susan Topel
Director of Insights, Client Service
- Role
- Director of Insights, Client Service at Konovo
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Susan Topel
Executive SummaryI help pharmaceutical brands make smarter, faster decisions through expert-led primary market research. With 25+ years of experience and a proven record of delivering executive-ready insights, I specialize in guiding portfolio strategy, optimizing launch success, and uncovering what truly drives HCP and patient behavior.Career Highlights• Led strategic insight generation for 10+ global product launches across key therapy areas.• Reduced time-to-insight by 30% at Amgen via agile frameworks and automated dashboards.• Directed $500M portfolio strategy at Mylan, optimizing brand positioning with behavioral segmentation.• Enabled 20% market share growth at Centene through executive-level strategic research.• Oversaw $5M+ research budgets annually with flawless vendor and project delivery.Core CompetenciesPrimary Market Research (Qual & Quant), Launch Strategy, Segmentation & Targeting, Real-World Evidence (RWE), HCP & Patient Journey, Brand Tracking, ATU Studies, Payer Insights, Conjoint/MaxDiff, Agile Research Design, Cross-Functional Stakeholder Engagement, Insights Storytelling, SPSS, Tableau, Power BI, Vendor Oversight.Therapeutic Areas & ToolsTherapeutic Areas: Respiratory, Oncology, Cardiology, Neurology, Infectious Disease, Women’s Health, Rare Disease, Endocrine/Metabolics, Biosimilars
Experience
Director of Insights, Client Service
May 2025 — Present
Education
University of Maryland Baltimore County
MA, Advanced Applied Qual and Quant Research Methods and Statistics
1993 — 1996
The Park School
HS
1978 — 1981
University of Maryland Baltimore County
MA, Medical Sociology
1993 — 1996
Skills
- Quantitative Analytics
- Spss
- Strategy
- Multivariate Statistics
- Data Analysis
- Segmentation
- Executive Reporting
- Management
- Medicaid Managed Care
- Market Analysis
- Product Management
- Focus Groups
- Ethnography
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Analytics
- Competitive Analysis
- Marketing
- Primary Research
- Leadership
- Business Development
- Pharmaceutical Industry
- Concept Development
- Healthcare Analytics
- Healthcare Industry
- Qualitative Research
- Market Research
- Psychographics
- Strategic Brand Positioning
- Crm
- Quantitative Analysis
- Quantitative Research
- Marketing Research
- Analysis
- Customer Segmentation Strategy
- Qualitative Market Research
- Customer Insight
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