Susan Stein
- Role
- Director Customer Marketing at The Coca-Cola Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Susan Stein
I am an accomplished brand marketing executive with deep expertise in driving brand…
Experience
Director Customer Marketing
May 2021 — Present · Chicago, IL, US
Lead Coke\'s integration into McDonald\'s digital/loyalty platform to drive digital acquisition & transactions across all national programs; digital offers and loyalty reward structure. Drive Coke Zero Sugar Launch sell-in; develop creative and build business case analysis to drive Coke Zero Sugar adoption and expand local valve penetration to national. Partner with NAOU Multicultural to align on strategies, co-creation and flawless execution of programming with McD National Multicultural Team.
Education
University of California, Berkeley
B.A.
University of Southern California
M.F.A.
Skills
- Strategy
- Advertising
- Mobile Marketing
- Marketing Communications
- Direct Marketing
- Marketing
- Art Direction
- Brand Scaling
- Digital Strategy
- Creative Strategy
- Leadership
- Digital Media
- Digital Marketing
- Customer Insight
- Creative Direction
- Content Strategy
- Marketing Strategy
- Social Media Marketing
- Integrated Marketing
- Interactive Marketing
- Brand Development
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