Susan Seifried

Vice President, Public Relations & Communications @Visit Annapolis & Anne Arundel County

Annapolis, MD, US

Utilize print, broadcast, and digital media to execute domestic and international media campaigns. Cultivate relationships with media influencers, guide research and develop press materials, presentations, video scripts, op-eds, and talking points. Manage external broadcast, print and digital interviews for CEO. Increased earned media exposure for the destination from $2 million (FY06) to $8 million (FY15). Partner with Capital Region USA to promote Annapolis via media missions to international markets. Coordinate press trips for international media, including representatives from Japan, China, Brazil, France, Germany, United Kingdom, Mexico, Ireland and Vietnam. Oversee management of media database, news service monitoring and analysis. Serve as senior advisor to CEO on matters of communications strategy, government relations, brand assets and organizational initiatives. Utilize social media, news releases, research messaging, digital communications and one-on-one meetings to enhance engagement among key stakeholders. These include news media, member partners, industry leaders, tourism counterparts, area residents and elected officials. Serve as spokesperson for destination across national, local and digital media channels. Serve as primary content provider for website.

West Chester University of Pennsylvania

Bachelor of Arts