Susan Sinard

About Susan Sinard

I’m a sales and enablement leader who thrives at the crossroads of people, process, and purpose. With deep experience in regulated industries, from cannabis and nicotine to medical devices and skilled trades, I specialize in helping teams sell with confidence, compliance, and clarity.Whether building onboarding programs from the ground up or expanding a territory, I approach every challenge with curiosity, empathy, and an eye for growth. My toolkit includes storytelling, humor, and analogy-driven teaching, because it\'s my deep belief that when people enjoy learning, performance follows.Colleagues and leaders have called me a culture ambassador, a natural connector, and a champion-maker. I take that seriously. My passion lies in empowering others to rise through strong relationships, thoughtful enablement, and meaningful outcomes that ripple through organizations.Strengthfinders: Empathy, WOO (Winning Others Over)

Experience

1. Founding Market Manager

   Nowadays

   Sep 2024 — Present · Irvine, CA, US

   Lead B2B sales efforts for a compliant, THC-infused beverage brand across a multi-state region. Transitioned from remote inside sales to in-person field territory development.Exceeded growth benchmarks during early sales phase:+122%(Month 1),+25%(Month 2),+122%(Month 5),+41%(Month 6).Drove $34K in revenue during transition month from virtual to in-person selling.Navigated complex compliance and licensing dynamics within cannabis-adjacent CPG.Built trusted relationships with retail and distributor partners to maximize sell-through.

Education

• East Tennessee State University

  Bachelors in Science, Mass Communication / Marketing