Susan Shimotsu

Senior Product Manager @Zeta Global

Own product development and vision for omnichannel marketing automation tool and third-party audience integrations • Manage global, cross-functional teams of frontend, backend, and data engineers; QA analysts; and designers to create features that allow marketers to efficiently set up triggered workflows to reach their users across channels in their intended context • Write BRDs to pitch new functionality, PRDs to flesh out exact specs for prioritized features, and post-release documentation to ensure users have a complete view of each tool we ship