Susan Scott Higgins
CXAC (Cert) and CDMP. I define market objectives, identify actionable marketing mediums to deliver relevant messaging to the target audience and drive bottom line results.
- Role
- Sr Marketing Manager at Calix
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Susan Scott Higgins
Known for exceptional work ethic, problem-solving and \'get it done\' attitude. Accomplished marketer with extensive experience in all aspects of marketing communications including, print & online media, media planning, web site development & maintenance, direct mail, event management, communications, copywriting, media relations, analyst relations, digital marketing, demand generation, strategic planning, product management & marketing, sales enablement, and integrated global marketing. Proven track record with strategic planning and competitive analysis to create an integrated marketing plan that delivers results against objectives. Experience with cross-functional teams, outside agencies, internal stakeholders and subject matter experts.
Experience
Sr Marketing Manager
Apr 2023 — Present
Education
Southern Methodist University
Lean Certification, Lean
The CX Academy
Professional Diploma in CX (with merit), Customer Exerience
Digital Marketing Institute
Certified Digital Marketing Professional, Digital Marketing
The University of North Carolina at Chapel Hill
BA, Mathematics and Psychology
1985 — 1989
The University of Dallas
MBA, Business to Business Marketing Management
1998 — 2000
Skills
- Newsletters
- Managed Services
- Product Management
- Online Advertising
- Copywriting
- Media Relations
- Trade Shows
- Management
- Telecommunications
- Event Management
- Product Marketing
- Advertising
- Marketing Communications
- Website Development
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