Susan Scott

About Susan Scott

CEO and nonprofit executive with a track record of turnarounds, transformational fundraising, and coalition leadership.I\'ve built my career leading through disruption—guiding organizations through industry transformation, financial restructuring, and strategic repositioning when the landscape shifts faster than most can adapt. That pressure-tested experience translates.The results: I\'ve led a 40-member national CEO organization through governance transformation and secured a 40% dues increase during financial headwinds. I\'ve closed eight-figure gifts and built major giving programs that delivered 47% revenue growth in year one. I\'ve taken organizations from $1M deficits to $1.5M surpluses in 12-months by refocusing on what actually drives net revenue. I\'ve managed $90M P&L responsibility and led 300-person teams through complex transitions.My value: I diagnose what matters, align stakeholders who aren\'t aligned, and drive decisions—fast. I thrive in complexity and bring strategic clarity to organizations facing transition, resource constraints, or existential uncertainty.I serve on the board of the V Foundation and the Stuart Scott Cancer Research Fund—work that honors my brother Stuart\'s legacy-and the University of North Carolina, Chapel Hill\'s Institute of Arts and Humanities which reinforces my commitment to purpose, excellence, and impact. Across every role, I\'ve championed women\'s leadership and equity with the same force I bring to organizational performance.UNC-Chapel Hill educated. New York, Atlanta, and North Carolina rooted.Let\'s talk.

Experience

1. Business Coach for Google News Initiative & Innovative News Network Project

   Blue Engine Collaborative

   Oct 2020 — Present

   Coach multiple non-profit news organization teams across the U.S. to increase earned revenue through focus on actionable digital sales and partnership strategies.

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Political Science

Skills

• Strategic Planning
• Management
• Team Building
• Social Media Marketing
• Mergers & Acquisitions
• SEO
• Saas
• Brand Development
• Social Media
• Brand Management
• Solution Selling
• Product Management
• Sponsorship
• Business Planning
• Marketing Strategy
• Online Marketing
• Sales
• Leadership
• Customer Satisfaction
• New Business Development
• P&L Management
• Public Speaking
• Strategy
• E-Commerce
• Advertising
• Sales Operations
• Enterprise Software
• Sales Management
• Television
• Digital Media
• Email Marketing
• Cable Television
• Media
• Crm
• Marketing
• Business Development
• Digital Marketing
• Mobile Devices
• Strategic Partnerships
• Strategic Communications