Susan Rubinsky

About Susan Rubinsky

Susan Rubinsky helps organizations develop strategic initiatives to meet marketing and communications goals with an emphasis on internet-enabled creative solutions to increase public engagement.Susan’s unique background in both technology and the arts informs her holistic approach to project direction and results in a meld of savvy creative content, strong technical and communications frameworks, and, most importantly, custom solutions that meet the needs of organizations and its audience.Susan facilitates and/or directs ongoing public outreach for Alliance for Transit, Greater Bridgeport Transit, and other public transit agencies in Connecticut and beyond.Recent projects include identity/branding and/or public outreach campaigns for: Community Resilience Building - a climate resilience service provided by The Nature Conservancy; Alliance for Transit - a coalition of bus operators, organizations, businesses, and agencies focused on bus transit in Connecticut; XtraMile - Ride Sharing for the Rest of Us - a new and affordable public sector ride sharing service; Connecticut MetroShare - bike/scooter share for the Greater Bridgeport Region in Connecticut; CT STF LockBox Ballot Initiative 2018 - state-wide, non-partisan get out the vote; Change Collaborative of Manchester - a grassroots coalition that advocates and educates on youth substance abuse.In 2017, Susan worked on the Amazon HQ2 bid team for the City of Bridgeport + City of New Haven in Connecticut. AWARDS & REVIEWS:June 2019 | CACT Friends of Public Transportation Award(Connecticut Association for Community Transportation)April 2017 | American Public Transportation Association Gold AwardClient: Greater Bridgeport TransitOctober 2015 | Choice Magazine \"Highly Recommended\"for Library Archival Interface for HRAF at Yale University(Human Area Resource Files)June 2013 | CACT Excellence in Transportation Award First Prize 2012 | Food52/Saveur Magazine Pinterest ChallengeFirst Prize 2010 | APTA AdWheels AwardGrand Prize 2009 | APTA AdWheels AwardFirst Prize 2009 | APTA AdWheels AwardClient: Greater Bridgeport TransitSPECIALTIES:Social Media and Email Marketing and Communications; Risk and Emergency Communications; Real-Time Bi-lingual Communications (English/Spanish); Presentations and Speech Writing; Public Meeting Facilitation; Website Production; Strategic planning and execution of integrated marketing programs.

Experience

1. Marketing & Communications Strategist

   Susan Rubinsky Marketing Consulting

   Jun 2003 — Present

   Susan facilitates and/or directs ongoing public outreach for Alliance for Transit, Greater Bridgeport Transit, and other public transit agencies in Connecticut.Current projects include community engagement campaigns to raise awareness during COVID-19 for people using bus transit in Connecticut.Recent projects include identity/branding for: a climate resilience service provided by The Nature Conservancy; Alliance for Transit, a coalition of bus operators, organizations, businesses, and agencies focused on bus transit in Connecticut; XtraMile - Ride Sharing for the Rest of Us, a new and affordable public sector ride sharing service; and Change Collaborative of Manchester, a grassroots coalition that advocates and educates on youth substance abuse.SELECTED CLIENT LIST - Public Transit:Alliance for Transit, CTEstuary Transit District / 9 Town Transit, Centerbrook, CTGreater Bridgeport Transit, Bridgeport, CTGreater New Haven Transit District, Hamden, CTHARTransit, Danbury, CTMilford Transit District, Milford, CTNorwalk Transit District, Norwalk, CTToledo Area Regional Transit Authority, Toledo, OHWestport Transit District, CTSELECTED CLIENT LIST - Public & Non-Profit:City of Bridgeport + City of New Haven, CT (Amazon HQ2 Bid Team)Change Collaborative of Manchester, CTCommonwealth of MassachusettsConnecticut Metropolitan Council of Governments (MetroCog), Bridgeport, CTCouncil of Governments Central Naugatuck Valley, Waterbury, CTFirst District Water Department, Norwalk, CTThe Nature Conservancy, New Haven, CTNorwalk Redevelopment Agency, Norwalk, CTReThinking Works, Philadelphia, PAStratford Community Services, CTStratford Partnership for Youth and Family, CTThird Taxing District, Norwalk, CTUniversity of Texas - Rio Grande Valley, Edinburg, TXYale University, New Haven, CT

Education

• Southern Connecticut State University

  English, Art

  1987 — 1991

Skills

• Sales
• Graphic Design
• SEO
• User Experience
• Internet Strategy