Susan Rives Horridge
B2B Marketing Pro | Demand Generation Strategist | CRM & Marketing Automation Expert
- Role
- Sr Global Marketing Automation Manager at Resideo
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Susan Rives Horridge
Strategic and data-driven B2B marketer specializing in demand generation, marketing automation, campaign operations and revenue growth. Proven success owning and scaling automation systems (Marketo, Salesforce, Pardot, NetSuite) to drive lead lifecycle management, multi-touch nurture and funnel optimization. Expertise in CRM integration, lead scoring, attribution modeling and compliance (GDPR, CAN-SPAM). Strong cross-functional partner to sales, operations and content teams.
Experience
Sr Global Marketing Automation Manager
Oct 2025 — Present
Education
The University of Texas at Austin
Bachelor of Arts (B.A.), English Language and Literature, General
1992 — 1996
Skills
- Project Management
- Copywriting
- Mobile Devices
- Wireless Technologies
- Strategic Partnerships
- Product Management
- Marketing Strategy
- Competitive Analysis
- Marketing
- Copy Editing
- Voiceovers
- Business Development
- Advertising
- Marketing Communications
- Cloud Computing
- Product Marketing
- Email Marketing
- Telecommunications
- Solution Selling
- Wireless
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