Susan Reale

User Experience (Ux) & Qualitative Research Consultant @Realeresearch

I have a passion for understanding the \'Voice of the Consumer\'. 20+ years\' experience conducting successful qualitative and UX research for satisfied/repeat clients: Toyota, VW, Logitech, Schwab, Amazon/Lab126, BofA, Union Bank, Nokia, Saatchi, Deutsch Advertising, SPIE, CR Strategy Partners, in addition to mid-size and start-up companies.**Expert-Level focus group / 1-1 facilitation (in-person; online) w/ B2B, execs, consumers, scientific, medical, teens.**Develop strategies/consult on the appropriate methodology to meet client objectives: Lab-based, eye-tracking, personas, ideation sessions, journey maps, ethnographic, etc.**Team-player who \'hits the ground running\' for complex research projects and understands cross-enterprise team objectives: Creative, IA Engineers, Marketing, Sr. Level Management.**Multi-industry experience: Financial, automotive, consumer electronics, eCommerce, travel, education, Non-Profit, Medical, Scientific, SaaS, CPG.**Insightful, well-organized, detailed, yet to-the-point, analysis of research findings **Extensive experience running studies/moderating in international markets: China, Japan, Singapore, UK, Italy, Germany, Australia, Holland, Canada **CONSUMER ELECTRONICS: eReader development, printers, iTV, mobile devices, Wireless Blue Tooth Speakers, Vehicle Navigation/Infotainment systems, Point of Sale systems.**COMPUTER ACCESSORIES: Laptop, cases and locks (usability and product development)**APP DEVELOPMENT & USABILITY: iPhone/iOS, Android, RIM, Symbian, POS system apps **SOFTWARE & SaaS UI: ERP, FP & A, Photo sharing, insurance, financial, phone-tree, POS, Medical, etc.**CONCEPT EVALUATION & DEVELOPMENT: CE products, financial services, web-based products, pet products, eCommerce, educational, scientific,\"green\" products, surgery software.**MARKETING COMMUNICATIONS: Digital, print, TV, for multiple brands, advertising agencies ** OUT OF BOX\' EXPERIENCE - printers, eReaders, POS systems