Susan Ratliff

About Susan Ratliff

Providing display marketing resources and tools for tradeshow success. Everything you…

Experience

1. President

   Susan Ratliff Presents

   Jan 1994 — Present

   CONSUMER SHOW/TRADE SHOW MARKETING EXPERT/ACCOMPLISHED SPEAKER/TRAINERSusan Ratliff earned her title as “The Exhibit Expert” while building a successful trade show display company where for sixteen years she helped thousands of businesses polish their presence and produce profits at shows. Exhibiting in the trade show trenches for 30 years, she discovered the shortcuts and made the mistakes, so her clients don’t have to. She understands the workings of public consumer shows and industry trade shows from both sides of the exhibit aisle, knows what attendees want, how exhibitors think and what they both need to be successful. An accomplished speaker, award-winning business owner, event producer and published author, Susan teaches from personal experience delivering trade show marketing secrets, detailed instructions and proven success strategies from the show floor that can be immediately implemented in your business.Susan’s creative ideas will educate and motivate both the novice and veteran exhibitor providing a renewed enthusiasm for exhibit marketing, keys to a competitive advantage and the knowledge to work the show like a pro.EVENT PRODUCERARIZONA SPORTS FAN EXPOSusan produced the first Arizona Sports Fan Expo 6/28/2014 combining her love of sports and her knowledge of tradeshows into one unique sports fan festival and shopping extravaganza. All six professional sports teams were represented. The second AZSFE took place April 2015 at WestWorld/Scottsdale. WOMEN ENTREPRENEURS\' SMALL BUSINESS BOOT CAMPSusan produced this annual business conference for 12 years. A day of education, motivation and networking for women business owners. This profitable event is now available for licensing to other individuals or organization around the country. Contact Susan Ratliff for an information package.

Skills

• Event Planning
• Tradeshow Production & Coordination
• Supplier/Vendor Negotiation
• Start-Ups
• Sales
• Email Marketing
• Marketing
• Processes & Procedures Development
• Tradeshow Exhibitor Training
• Trade Shows
• Customer Service Best Practices
• Social Networking
• Social Media Marketing
• Small Business
• Event Planning & Coordination
• Leadership
• Sales and Negotiation
• Strategy
• Publicity & Media Relations
• Project Coordination
• Strategic Planning
• Writing and Publishing
• Entrepreneurship
• Sponsorship & Exhibitor Aquisition
• Marketing Strategy
• Selling & Sales Script Development
• Social Media
• Public Speaking