Susan Rajkovich

About Susan Rajkovich

Award-winning MBA leader with history of creating and implementing successful marketing, branding, and communications programs in healthcare, scientific, and marketing corporations. Successful in elevating entrepreneurial, association, and corporate profiles, maximizing organizational revenue, and increasing market share. Recognized for expertise in team-building, project management, navigating complex environments, and delivering exceptional results. Skilled communicator and manager of cross-functional teams to drive engagement with positive change. Proven leader who executes project deliverables within strict time and budget constraints. Recognized as successful in delivering marketing across the continuum and healthcare spectrum.CORE COMPETENCIES+ Proven success in the provision of strategic marketing programs and initiatives which provide a tangible contribution and add value to overall business operations and outcomes.+ Effectively develop and implement strategies for achieving marketing goals, meeting diverse client/ customer needs, building collaborative working partnerships, and servicing business objectives.+ Able to enhance revenue and increase expansion of the corporate enterprise, can apply business services and relationship building experience and expertise across diverse fields and industries.+ Well versed in wide slate of technologies with proficiency in clearly communicating complex concepts at various organizational levels, ranging from diverse teams to executives and senior leadership.+ Highly proficient in defining project objectives, while improving processes for enhancing operational efficiency and develop value-oriented solutions to support critical business/organizational goals.Specialties: Marketing Strategy | Strategic Planning | Integrated Marketing and Communications | Global Marketing and Communications | Global Branding and Corporate Identity | Communications | Messaging | Naming | Global Product Launches and Marketing Campaigns | Product / Event Marketing | Advertising | Creative Development and Management | Creative Services | Content Creation | Digital and Social Marketing | Public Relations | Global Team Leadership | New Product Development | Market Research | Agency / Vendor / Project / Team Management | P&L | Standards DevelopmentB2B, B2C, Medical Device, Pharmaceuticals, Health Systems, Chemical, Scientific, Publishing, Associations, Education, CPG, Retailers

Experience

1. Director of Marketing and Partnerships

   American Medical Technologists

   Aug 2021 — Present · Rosemont, IL, US

Education

• Saint Mary's College

  Bachelor of Science (BS), Chemistry

• Quinlan School of Business, Loyola University Chicago

  MBA, Marketing

Skills

• Medical Devices
• Strategic Planning
• Integrated Marketing
• Advertising
• Product Marketing
• Forecasting
• Global Marketing
• Market Development
• Digital Asset Management
• Process Improvement
• Direct Mail
• Informatics
• Healthcare
• New Business Development
• Marketing Research
• Publishing
• Market Research
• Marketing Management
• Market Analysis
• Email Marketing
• Market Planning
• B2b
• Pharma
• Direct Marketing
• Product Launch
• Brand Development
• Segmentation
• Strategy
• E-Commerce
• Copywriting
• Leadership
• Digital Media
• Pricing
• Public Relations
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Trade Shows
• Product Development