Susan Pechman

About Susan Pechman

I am a seasoned and visionary marketing executive with more than two decades of strategic and management experience, including branding, strategic positioning and messaging, demand generation and sales support, digital marketing, marketing automation, PR/Social Media, corporate communications and events (physical and virtual). I was the first CMO at The NPD Group and over 20 years, developed the function and team to be a key contributor to the company\'s success.I have worked in both established companies as well as in new ventures and start-ups within corporations. My primary accomplishments have been in building, restructuring and leading global marketing teams that have contributed significant increases in revenue and growth. I have led teams through major company transitions and pivoted our initiatives to align with new business directions. Over my career, I have set the strategy and overseen launch of new brands as well as rebranded existing companies-positioning, messages, logo and identity.I have consistently exceeded KPIs for leads, revenue, site traffic, followers, etc. with effective utilization of budget.I am experienced at demonstrating to B2B companies and executives the power of marketing for building awareness, elevating brand image and customer experience, and for generating revenue.

Experience

1. CMO Consultant & Strategic Advisor

   Carlos Falchi

   Nov 2023 — Present

   Currently working with a select group of C-Suite Executives and rising brands, including Carlos Falchi Bags.

Education

• University of Pennsylvania

  BA

Skills

• Product Marketing
• Social Networking
• Lead Generation
• Competitive Analysis
• Marketing
• Start-Ups
• Social Media
• Market Research
• Product Development
• Sem
• Sales Support
• Corporate Communications
• Sales Operations
• Online Advertising
• Marketing Communications
• Management
• Email Marketing
• Online Marketing
• Analytics
• Public Relations
• Advertising
• Mobile Devices
• Strategy
• E-Commerce
• Customer Insight
• Marketing Strategy
• Marketing Research
• Product Management