Susanne Susi Eitel
Digital Strategist | Media Director
- Role
- Director of Digital Strategy & Analytics at Pra Health Sciences
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Susanne Susi Eitel
I am a forward-thinking leader and digital strategist passionate about creating user-centric experiences that encourage action, foster trust, and build long-term and mutually beneficial partnerships between consumers and brands. Throughout my career in advertising and patient recruitment, I’ve sought out and embraced diverse roles, each offering unique lessons that have taught me the following about myself-I am a digital enthusiast, constantly exploring how digital functions operate to help improve user experiences-I can align, grow, and lead teams to produce significant and measurable results-Project kick-off to deployment: 6 months (patient recruitment platform)-First-year sales:$1.5 million -I genuinely enjoy helping people succeed. It is fulfilling to support and assist others in reaching their potential and accomplishing their goals-I am expertly skilled at crafting business and functional requirements and deploying new or improved digital and technology solutions to grow revenue, optimize profit margins, and improve customer satisfaction-I love to learn from others. I appreciate gaining knowledge and insights from others and fully recognize the value that different perspectives and experiences can bring to help me grow personally and professionally. PROFESSIONAL SKILLS Digital Strategy | Product Roadmap | Strategic Planning | Digital Solution Architect | Business Analysis | Market and Pricing Analysis | User Flows | Digital & Traditional Media Planning and Media Buying | Web Analytics | Email & SMS Marketing | Reporting & Dashboards Development| Team Development | Business Relationship Management DOMAIN KNOWLEDGE Patient Recruitment | Patient Engagement | Advertising (B2B, B2C): Healthcare and Life Sciences, Pharmaceuticals, QSR (Quick Service Restaurants), Real Estate, Entertainment | Digital Privacy | AdTech
Experience
Director of Digital Strategy & Analytics
Apr 2016 — Present · Raleigh, NC, US
Education
Campbell University
Bachelor in Science
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