Susanne Branham
Global Customer Insights HDEO and Fleet with 30+ years of experience in uncovering impactful business opportunities
- Role
- Customer Insights Lead Hdeo and Fleet at Shell
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Susanne Branham
Leveraging over 30 years of expertise, I am dedicated to propelling Shell towards a more competitive and sustainable future through the transformative power of data and insights. My mission is to upskill Commercial Road Transport\'s capability by fostering an insight-driven culture that empowers us to make strategic decisions benefitting our customers, product portfolio, and shareholders. With a wealth of experience and collaboration with industry experts, I champion a comprehensive understanding of the challenges and opportunities posed by competitive dynamics, customer needs, and technological advancements. By infusing rigor into our data practices, I ensure that our insights are not only robust but also actionable, What this means for you is a collaborative journey, we are in this together, we delve deep into the \'why\' and \'why again\' to unearth root causes, enabling us to tackle challenges effectively and align with our organizational objectives. Let\'s navigate this path together, driving tangible results and realizing our shared vision.
Experience
Customer Insights Lead Hdeo and Fleet
Mar 2026 — Present · Houston, TX, US
In my new role I will lead insight generation for the global Heavy Duty Engine Oil and Fleet business, supporting our marketing teams and partners as we sharpen differentiation, enhance brand positioning, and accelerate commercial growth in a dynamic and competitive landscape.
Education
Baden-Wuerttemberg Cooperative State University (DHBW)
Master's degree, Marketing & HR
1986 — 1989
Skills
- Market Research
- Quantitative Research
- Due Diligence
- Marketing Research
- Strategy
- Marketing
- Analytics
- Business Strategy
- Energy
- Business Analysis
- Integrated Marketing
- Pricing
- Competitive Analysis
- Business Planning
- Primary Research
- Marketing Communications
- Strategy Development
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Retail
- Consumer Insights
- Data Analysis
- Analysis
- Market Planning
- Project Management
- Strategic Planning
- Segmentation
- Oil
- Customer Insight
- Petroleum
- Marketing Management
- Market Analysis
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