Susanne Gurman-Karp

About Susanne Gurman-Karp

I\'m a senior cybersecurity marketing executive with 18+ years building revenue-focused marketing organizations at companies ranging from early-stage startups to global enterprises. At SecurityScorecard, Mimecast, Beyond Identity, and Digital Guardian, I\'ve built and led marketing teams, sourced 50% or more of total pipeline, and delivered ~50% closed revenue. Not just top-of-funnel activity. Not a hand-off function. A revenue function. The contexts have varied: a 34-person global team at Mimecast, leaner high-output teams at earlier-stage companies. I\'ve learned that team size matters far less than how clearly the function is built and how well it connects to revenue. The buyers I know best are some of the hardest to move: CISOs, cybersecurity practitioners, risk leaders, and compliance teams in regulated industries. I understand how they think, what they distrust, and what earns their confidence. That fluency is what separates a market narrative that generates noise from one that generates pipeline. My career themes are consistent. I build marketing functions during periods of organizational change and GTM evolution. I create demand engines that Sales can rely on,(earning Sales \"Partner of the Year\" recognition twice). And I retain the teams I build, with an 86% average retention rate across my career. I\'m especially drawn to companies at inflection points where the product has earned its right to grow, the market opportunity is real, and what\'s needed is a marketing leader who can bring focus, structure, and a data-driven mindset to turn that potential into durable, measurable revenue.

Experience

1. VP, Revenue Marketing

   Beyond Identity

   Oct 2022 — Present · New York, NY, US

   Built a sales-aligned lead framework integrating demand generation, partners, and enablement that improved the lead-to-discovery call conversion by 279%- Launched BeyondCon, a flagship customer event showcasing product innovation; delivered an 8.3:1 ROI with a 100% renewal rate from attending accounts- Designed and executed a “lightning-strike” GTM campaign introducing Zero Trust Authentication through a virtual half-day conference: • registrants, 500+ live attendees • Featured strategic partners including CrowdStrike, Zscaler, Optiv, and the FIDO Alliance • Scaled the virtual launch into a multi-city national roadshow generating 33% of total marketing-sourced pipeline in 2022

Education

• Bentley University

  Meeting Management Program