Susanna Satta

About Susanna Satta

A seasoned senior marketing manager with an international background, passionate about helping businesses grow their digital footprint, increase traffic to their website, spread brand awareness, gain positive engagement, build new connections, and generate leads. 11+ years of experience in social media and account management on both the brand and agency side. Develop, execute, and implement strategic organic and paid social campaigns across various start-up and global channels. Experience focused primarily on B2C + B2B. Designing impactful campaigns that are data-driven, captivate attention, inspire action, and get results. Strengths: Account Management - Content Creation - Creative Strategy – Brand Strategy – Strategic Leadership - Social Media – Project Management - Crisis Communication - Influencer Marketing - Budgets - Email Marketing - Event Marketing - E-Commerce - Vendor Management - PR & Media Coverage Achievements: Among the notable campaigns I contributed to were YouTube Shopping, World Cup, Coachella, VidCon, Ads Revenue + Fan Funding (Monetization), Meghan Trainor, Target, Blogilates Shorts Challenge, Macy’s and Olivia Rodrigo, all of which not only surpassed but also significantly exceeded our targeted KPIs. Streamlined workflow and project management processes across Account Managers, resulting in a remarkable 70% increase in efficiency. Increased my e-commerce client’s monthly revenue by 250% via email marketing, dynamic ad campaigns, social media, blogging, mobile app, and print. Developed a brand ambassador program that was mirrored by four other sister companies.

Experience

1. Creative Director

   Nick's Menswear

   Aug 2023 — Present · Phoenix, AZ, US

   Creative Director for Nick\'s Menswear (five retail locations) and The Modern Groom an online retail company that ships nationwide. Lead in the creation and publication of all branded assets across social media, website, print, radio. Developed brand guidelines and strategic marketing approach.Collaborate cross-functionally with operations, paid media, SEO + E-commerce teams. Oversee brand partnerships, including Phoenix Suns and CardinalsExecute social media campaigns through organic posts and paid advertisingPartner with the marketing team to produce top-tier online and offline marketing content that fuels brand recognition, community building, and salesContribute to weekly meetings to review campaign performance, presenting data, insights, trends, and recommended campaign adjustmentsCoordinate, implement, and execute all photo and video shoots for both companies

Education

• Arizona State University

  Bachelor of Arts (BA), Communication and Media Studies

  2009 — 2012

• Paradise Valley Community College

  Associate of Arts (AA), Communication, General

  2007 — 2009