Susannah Forsythe

About Susannah Forsythe

I am a Field Marketing professional of 8 years. I excel in partnering with Account Executives & Sales Leaders to meet KPIs. Throughout my career I have both created & leveraged various marketing initiatives (events, campaigns, PR, etc.) & reported against them with a heavy focus on pipeline health & growth. Additionally, I am a strong collaborator, working cross-functionally to create supporting materials & resources both proactively and as needs arise.I have a strong understanding of the Sales process, which has strengthened my approach to Field Marketing & helped me develop a highly collaborative work ethic. Understanding the business model of the Sales organization is imperative to what I do.In my career I have transitioned from B2C Marketing to B2B Marketing and leveraging that experience has ensured my approaches to Marketing are well-rounded & considerate of the human(s) within the business.I thrive in creative & innovative environments where teamwork is encouraged, hard work is rewarded, & I can utilize my skillset to create unique & memorable moments for customers that lead to tangible business results.Let\'s connect!

Experience

1. Field Marketing Manager

   Arctic Wolf

   Jun 2023 — Present · Austin, TX, US

   Responsible for being the in-region Marketing expert, collaborating closely with regional account teams, such as Sales and Channel partners. Delivering detailed insights from the field to the broader Marketing team ensures that messaging, content and demand generation programs meet the needs of the region.

Education

• Texas State University

  Bachelor of Science

  2015