Susanna Kelland

About Susanna Kelland

With over 20 years of experience in the advertising and digital marketing industry, I am a passionate and skilled Digital Account Representative at Hibu, a leading provider of customized digital solutions for small to medium sized businesses, both commercial B2B and residential B2C. I am a Digital Growth Strategist for Colorado Springs Small Businesses, helping my clients improve their web presence and achieve concrete results from that presence. I am skilled in using market analysis to enhance a successful digital marketing strategy. Working for Hibu, I help them achieve their specific digital marketing goals by delivering services such as reputation management, technologically up-to-date websites, SEO, search ranking, AI citations, PPC, display marketing, and social media marketing. Many of my clients have achieved over 50% increase in visibility within a year. As a Google certified professional, I have completed the Google Digital Marketing and E-commerce Professional Certificate and the Google Analytics Certification, as well as the JobPrepped Digital Marketing Course, where I applied social media, email, PPC, and SEO skills to real-world projects. I have a strong knowledge of various platforms, channels, and strategies to optimize campaigns and generate leads for my clients. I am also a consultative, collaborative, and team-oriented professional, with strong communication and analytical skills. I am accountable, responsive, and dedicated to providing high-quality account management and ensuring client satisfaction and retention.• Develop and implement comprehensive digital marketing strategies tailored to client needs.• Optimize website content for SEO to improve organic search rankings and drive traffic.• Create compelling content for various channels, including blogs, emails, and social media.• Support conversion optimization analysis to enhance user experience and increase lead generation.• Collaborate with graphic design teams to produce visually appealing marketing materials. Also use Canva for smaller and simpler campaigns as needed• Monitor campaign performance metrics, analyze results, and provide actionable insights to clients. Help create email marketing strategies that drive engagement and conversions.• Maintain effective and consistent communication with clients to ensure satisfaction and address any concerns.

Experience

1. Digital Account Representative & Account Manager

   Hibu

   May 2023 — Present · Colorado Springs, CO, US

   Plan, develop, and manage digital strategies to improve small to medium sized businesses\' web presence and achieve their digital marketing goals. Provide customized digital solutions which include reputation management, technologically up-to-date websites, SEO, search ranking, search Google ads, re-targeting display, and social media marketing.

Education

• Austin College

  Bachelor’s Degree, Business/English

Skills

• Social Media
• Promotions
• Newsletters
• Press Releases
• Cold Calling
• Social Media Marketing
• Email Marketing
• Copywriting
• Online Advertising
• Online Marketing
• Trade Shows
• Advertising Sales
• Advertising
• Marketing Strategy
• Salesforce.com
• Editing
• Lead Generation
• Digital Marketing
• Direct Marketing
• Marketing Communications
• Market Research
• Facebook
• Mobile Marketing
• Account Management
• Digital Strategy
• Social Networking
• Market Planning
• Customer Acquisition
• B2c
• Sales Process
• Public Speaking
• Content Management
• Media Relations
• Publishing
• Sales
• Sales Operations
• E-Commerce
• Start-Ups
• Leadership
• Strategy