Susan Welch

About Susan Welch

I’ve held nearly every role in marketing and communications, from editor to program manager, and from social media writer to internal comms lead. I’ve also dabbled in DEI, research, knowledge management, change management, and OD. But at heart, I am what I’ve been since age 4: a writer.

Experience

1. Marketing Communications Manager

   Accenture

   Jun 2013 — Present

   Start-to-finish strategic planning and project direction, long- and short-form writing/editing, exec comms, digital marketing, internal/external web-based content and internal/external social media.Roles included-Internal comms lead for new global practice. Strategized with senior leadership to design communications strategy to build culture and foster connected employee engagement-Measurably increased employee sense of belonging, communicated essential news and instilled organizational knowledge-Directed internal communications across global organization’s corporate functions to shape messages and maximize vehicles such as town halls, which drove an unprecedented 80% increase in attendees-Launched and managed new internal social platform-Industry analyst and campaign manager for Accenture\'s ecosystem partner team. Supported six marketing and communications business group teams and their global managing directors to communicate key priorities-Managed thought leadership campaigns, building and executing detailed project plans, identifying, creating and delivering internal/external-facing campaign assets-Enhanced digital marketing presence including site metrics, search result data and benchmarking against top performing content-Gathered data and craft precision content to support high-priority industry analyst requests-Full content support lead for $1 billion Financial Services global practice. Collaborated with senior leaders to crystallize messaging, then designed and promoted external-facing thought leadership content-Wrote, refined, and directed publishing for multiple web pages-Managed external-facing blog site, directing writers, scheduling pipeline, writing and editing copy, and publishing posts-Created social media for individuals and corporate channels to drive engagement.Industries: Technology/Cloud, Health, Utilities, Consulting, Finance & Risk, Banking.

Education

• DePaul University

  Master of Arts - MA, Philosophy

• Marquette University

  Bachelor of Arts - BA, Journalism and Political Science

Skills

• Magazines
• Creative Writing
• Analysis
• Thought Leadership
• Copywriting
• Corporate Communications
• Publishing
• Event Planning
• Program Management
• Editorial
• Communications Strategy
• Market Research
• Global Delivery
• Editing
• Content Development
• Global Strategy
• Copy Editing
• Marketing
• Communications Planning
• Content Strategy
• Project Delivery
• Feature Articles
• Project Management
• Content Management
• Change Management
• Knowledge Management
• Behavior Change
• Newsletters
• Research
• Speech Writing
• Writing
• Social Media
• Event Management
• Crisis Communications
• Blogging
• Strategic Communications
• Management
• Internal Communications
• Proofreading
• Training