Susan M. Howard
Marketing Writer | Brand Strategist at Consultant
- Role
- Contributor at The Heckler
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Susan M. Howard
Digital content Swiss army knife. I have many marketing powers, but writing is my superpower – and my passion. My professional roots are in brand strategy, consumer insights, integrated marketing, and agency account management. But I\'ve always loved creating content, so now that\'s what I do. I bring consumer-centric, strategic marketing expertise to the messaging. The world has a short attention span. So I write concise, compelling content that engages the audiences of B2C and B2B brands. And just for fun I also write comedy. Expertise and skills: • writing and content development for: web sites | email | digital and print advertising and communications | blogs | social media | new product concepts | packaging | video • brand strategy and positioning • content strategy and planning • SEO and content optimization • Content management systems • Email management systems Industries and brands: • automotive: Ford Motor Company • cpg: Gerber | Mama Celeste | Mrs. Paul\'s • energy: Vanguard Energy Services • enterprise software: Rimini Street • events: PRA, Inc. • financial services: Citibank • food: Innovative Food Creations • higher education: University of Illinois at Chicago | Lake Forest GSM • otc: Bristol-Myers Squibb | Lil’ Drug Store Products • publishing: Blaffo Books • sports: TheHeckler.com • telecom: Motorola | Beltone • water treatment chemistry: Industrial Specialty Chemicals
Experience
Contributor
May 2013 — Present · Chicago, IL, US
Contributor at sports satire web site
Education
Indiana University - Kelley School of Business
MBA
The Second City
Comedy Writing
University of Illinois - Gies College of Business
BS
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