Susan Johnson
Global Marketing & Corporate Communications Leader | Brand Transformation, Rebranding & GTM Strategy | Energy & Industrial B2B | Executive Thought Leadership & ESG
- Role
- Senior Marketing Manager Supporting Drilling at Halliburton
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Susan Johnson
I am a strategic marketing and corporate communications leader with deep experience transforming legacy industrial and energy organizations into modern, growth-oriented brands. Across global enterprises including Halliburton, Parker Wellbore, Bechtel, Apergy, Baker Hughes, and Shell, I have led brand reinvention, go-to-market strategy, executive communications, and integrated campaigns that strengthen market position, accelerate adoption of new technologies, and elevate corporate reputation.My expertise sits at the intersection of brand transformation, global B2B marketing, and enterprise communications, translating highly technical portfolios into compelling market narratives that drive commercial impact. I have a strong track record modernizing digital platforms, launching global rebrands, scaling executive thought leadership, and guiding organizations through acquisitions, energy transition initiatives, and complex change.I partner closely with C-suite and senior leadership to deliver:• Enterprise rebrands and brand repositioning• Global go-to-market and product launch strategies• Executive communications and thought leadership platforms• ESG and sustainability storytelling• Crisis and change communications in regulated environmentsKnown for building high-performing global teams and aligning marketing to business outcomes, I thrive in complex, fast-moving organizations where strategy, execution, and transformation converge.
Experience
Senior Marketing Manager Supporting Drilling
Jun 2025 — Present · Houston, TX, US
Lead global go-to-market strategy across seven drilling and automation product lines• Repositioned legacy technologies through integrated branding and value proposition refresh• Launched major product innovations across digital channels and global industry forums• Drove executive thought leadership through media, content, and industry engagement
Education
University of Colorado Boulder
BBA, International Affairs and Economics
Skills
- Account Management
- Marketing Communications
- Advertising
- Strategy
- Marketing
- Brand Management
- Direct Marketing
- Sales
- Product Development
- Management
- Business Planning
- Marketing Strategy
- Strategic Planning
- Business Strategy
- Sales Management
- Business Development
- Cross-Functional Team Leadership
- Competitive Analysis
- Sales Operations
- Negotiation
- Mangement
- Branding
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