Susan Kaden

About Susan Kaden

Seasoned and creative professional with over 30 years of experience in fast-paced…

Experience

1. Director of Branding

   Atlas Print Solutions Inc

   Oct 2013 — Present · New York, NY, US

   Led and developed a team to produce and execute event visuals, lighting, and production of special events for clients, including IBM, Microsoft, Samsung, Deloitte, Major League Baseball, Heineken, Hennessy, Morgan Stanley, and SL GreenProject managed all operations through solid attention to detail, exceptional customer service, and ability to see, design and execute to the smallest detail while keeping within budget constraints Forecasted annual sales by quarter in addition to reporting on profit and lossIdentified potential challenges and areas for improvement during pre-planning of events regarding budget, guest lists, venue, etc, and presented creative solutions to clients prior to the event to ensure seamless execution Collaborated with facilities managers to develop specialized graphics during COVID pandemic to be distributed in time for reopening and prepared Plexiglas barriers in accordance with local regulationsDeveloped and maintained client relationships built on open communication to understand and address needs of CMOs, Heads of Public Relations, Marketing executives, and Events managers to strategically plan events Created key partnerships with event venues for event décor such as Cipriani, Chelsea Piers, Convene, and New World StagesCustomized event packages by collaborating with vendors to develop project pricing. Monitored client budgets ranging from to ensuring clients remained within budget while still meeting client demands.

Education

• New York University

  BS

Skills

• Printing Solutions
• Digital Printing
• Print Management
• Wide Format Printing
• Pre-Press
• Graphics
• Graphic Design
• Advertising
• Layout
• Plant Layout
• Packaging
• Managed Print Services
• Print Advertising
• Creative Direction
• Creative Strategy
• Creative Solutions
• Publishing
• Live Events
• Special Events
• Nonprofits
• Corporate Branding
• Marketing Communications
• Customer Service
• Management
• Lifestyle
• Public Speaking
• Strategic Planning
• Leadership
• Marketing Strategy
• Social Media Marketing
• Marketing
• Coaching
• Stress
• Social Networking
• Healthcare
• Trade Shows
• Fitness
• Social Media
• Nutrition