Susan Brady

About Susan Brady

I am an experienced leader in the market research industry with particular expertise in consumer panel analytics. I have a passion for simplifying complex subject matter to drive common understanding and acceptance of new concepts across diverse audiences.I enjoy being an agent of change management, and especially find personal satisfaction from the types of projects that create order from chaos. I take great pride in my ability to identify and develop talent and build strong teams through exceptional coaching, mentoring and training skills. These same interpersonal skills also serve me well in building strong client relationships.

Experience

1. Principal - Omnipanel Go-to-market

   Numerator

   Mar 2019 — Present · Cincinnati, KY, US

   Numerator is a tech-driven consumer and market intelligence company (originally formed by the merging of Market Track and InfoScout). Numerator is a wholly-owned, independently operated subsidiary of Kantar, the world\'s leading data-driven analytics and brand consulting group.Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities. We are an innovative company providing brands and retailers with the most complete view of the modern omnichannel consumer.

Education

• University of Iowa

  Master of Business Administration (MBA)

• Cornell College

  Bachelor's degree

Skills

• Consumer Insights
• Quantitative Research
• Marketing Research
• Syndicated Data Analysis
• Integrated Marketing
• Market Research
• Data Analysis
• Client Services
• Segmentation
• Brand Equity
• Nielsen
• Consumer Behaviour
• Strategy
• Customer Insight
• Shopper Marketing
• Client Service
• Market Analysis
• Competitive Analysis
• Panel Analytics
• Analytics