Susan Baxter
Managing Partner @S.I.R
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WORK HISTORY
Managing Partner @S.I.R
Richmond, VA
SIR is a new kind of strategic management consultancy, one that’s designed and staffed to meet the needs of organizations today—strategic, seasoned, data-driven, nimble, creative, and results-oriented. Our senior-level research, strategy, marketing, and communications professionals develop and deliver ideas that transform the future for organizations and communities.
EDUCATION
James Madison University
BS
Penn State University
MS
University of Richmond
MBA
ABOUT SUSAN BAXTER
Agile, results-oriented Senior-Level Strategy and Marketing Professional with a proven track record for building business and optimizing operations in for-profit and not-for-profit organizations. Accomplished leader with deep understanding of the healthcare industry (payers, providers and patients/consumers) and consumer packaged goods (CPG) industry who analyzes data to forecast consumer/customer needs/trends, integrates knowledge, thinks strategically, develops a compelling vision/plan and acts decisively to drive business and deliver client solutions. Key Strengths: Activator, Strategic, Learner, Maximizer, Relator Specialties:* Strategy Development and Execution * Executive Management Consultation * Market & Attitudinal Research * Multi-Functional Team Management * B2B/B2C Selling & Marketing Pennsylvania State University World Campus: Advisory Board Chamber RVA: Brand and Communications Board
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