Susan Smith
Senior Director, Product Marketing at Omdia
- Role
- Senior Director Product Marketing at Omdia at Informa TechTarget
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Susan Smith
As the B2B media landscape continues to evolve, one thing remains constant: companies that focus on giving buyers the content and tools they need to succeed are best positioned to help sellers achieve their goals. As a media, marketing and sales professional I have focused my career on helping IT solution providers target relevant and engaged audiences, employ best practices for connecting with those audiences, and accomplish their market leadership goals.
Experience
Senior Director Product Marketing at Omdia
Jan 2024 — Present · Boston, MA, US
Education
American University
Journalism Semester
Bucknell University
BA, English
Skills
- Product Marketing
- Web Analytics
- Integrated Marketing
- Strategic Partnerships
- Content Marketing
- Value Proposition Development
- Strategy
- B2b
- Value Selling
- Marketing Management
- Email Marketing
- Advertising
- P&L Responsibility
- Magazines
- Publishing
- Product Management
- Business Turnaround
- Online Advertising
- Marketing
- Value Propositions
- Business-to-Business (B2b)
- Custom Publishing
- Copywriting
- Change Management
- Campaign Management
- Newsletters
- Editorial
- B2b Marketing
- Online Marketing
- Content Development
- Digital Media
- Consultative Selling
- Content Strategy
- Marketing Strategy
- Sales Management
- Lead Generation
- Advertising Sales
- Digital Marketing
- Online Publishing
- Selling
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