Susan Hartzler

About Susan Hartzler

Author. Storyteller. Advocate for the healing bond between humans and dogs. Creator of…

Experience

1. Founder Award-winning Writer & Pr Consultant

   Susan Hartzler-Author, Writer And

   Jan 2000 — Present · Los Angeles, CA, US

   Helping businesses, brands, and authors get noticed—with words that work and PR that performs.I combine 25+ years of proven public relations experience with a writer’s eye for story and a strategist’s mind for brand positioning. From landing national media coverage to writing SEO-optimized blog content that drives traffic, I help clients stand out with clarity, confidence, and consistency.What I Do:• Public Relations & Media Outreach: Secure earned media for pet brands, travel destinations, real estate firms, nonprofits, authors, and more—delivering thousands of dollars in editorial coverage.• SEO Blogging & Website Copy: Craft engaging, search-optimized content that reflects your brand voice and builds audience trust.• Brand Storytelling & Ghostwriting: Tell your story in a way that resonates—whether it’s your website bio, a bylined article, or a full-length memoir.• Book Promotion & Author PR: Launch campaigns for memoirs and non-fiction titles with strategic media placements and press kits.• Social Media Support: Extend the reach of your media wins and blog content through strategic cross-channel sharing.Key highlights include:• Maintain weekly blog schedules for top-performing real estate agents for over a decade• Represented national brands in pet, hospitality, health, and wellness industries• Authored two memoirs published by McFarland Publishing, with a third in progress• Founder of Dog Travel Gear, a curated online shop with an active blog for pet travelers• Speaker, contributor, and recognized voice in the dog-loving and caregiving communitiesClients Include:Sotheby’s International Realty agents · Social Spice Media · Berkshire Hathaway · Fido Friendly Magazine · California 101 · The City of Atascadero · Nonprofits & Pet Startups

Education

• San Diego State University

  Bachelor of Arts - BA

  1976 — 1980

Skills

• Editorial
• Fundraising
• Marketing Strategy
• Organized and Self-Reliant
• Social Media
• Strong Attention to Grammar and Spelling
• Experience Organizing Press Trips and Media Tours
• Writing
• Social Networking
• Television
• Time Management
• Editing
• Newspapers
• Marketing Communications
• Facebook
• Developed Successful Blog for Renaissance Hollywood Hotel & Spa
• Marketing
• PR for Hospitality Industry
• Crisis Communications
• Cross Market Brands
• PR for Software Companies
• Pets
• Small Business
• PR for Pet Industry
• Corporate Communications
• Nonprofits
• Public Relations
• Media Relations
• Generate Hundreds of Thousands of Dollars Worth of "Free" Media Placements
• Generate Stories in Magazines
• Excellent Written and Oral Communication Skills
• Social Media Marketing
• Newsletters
• Strategic Communications
• Spelling
• Broadcast
• Press Releases
• Radio
• Innate Ability to Work with and Relate to Others
• Work Effectively with a Team