Susan Harrow

About Susan Harrow

Hi, I’m Susan, media coach, marketing strategist + martial artist—instead of 15 minutes of fame, a lifetime of legacy™. There are few things in life as upsetting as realizing we’ve miffed our “big break.” It’s easy to do if we aren’t prepared for that spotlight. As a media trainer who helps thought leaders, entrepreneurs + authors get ready for the biggest interviews of their lives, I\'ll share the most common publicity myths that have derailed some big careers.• I can just wing it + it will come out fine—after all, I’m good on stage, in presentations or in front of crowds • It doesn’t matter if I publicly do or say ONE thing that might ruin my reputation, business or brand permanently—I can always make a comeback • My shyness, anxiety, introversion, or imposter syndrome means I’ll never be great in the public eye • I have to quash my quirks or weirdness to shine as a real star • I need to be loud, assertive or extroverted to be a true media success• I\'m fine the way I am but I get tweaked by things that unexpectedly set me off For 36 years I’ve helped thousands of CEOs, entrepreneurs + authors monetize their messaging during media interviews—not just their “fifteen minutes of fame,” but the kind of legacy that lasts a lifetime. The fundamental fallacy made by many aspiring leaders when it comes to PR is that they believe that a publicity appearance will magically lead to ROI.The prevailing perception tends to be that all we have to do is land the talk, the show or the interview.The truth is that good PR is only the beginning of the journey. If we want to inspire real excitement + generate big impact, we need good MEDIA TRAINING. It’s not just WHERE you get to say something. It’s very much WHAT you say, HOW you say it + WHO you say it to. It can be horrifying to realize that we’ve blown our “big break.” It’s easy to do if we aren’t prepared for that spotlight.My clients consistently shine on media interviews in 2-4 months + command significant speaking, sponsorships, sales, contracts, consulting, TED talks, partnerships + book deals. As a result, they touch millions worldwide, effect meaningful change + leave a lasting legacy. Message me if you want the same.ORBook your FREE 15-minute consult here: https://prsecrets.com/joyspotThere are 3 ways to work w/me:1. Monthly retainer.2. Short stint for a product/book launch.3. Training a team on Zoom or in person.My unique methodology combines neuroscience w/martial arts.P.S. I am black belt in Aikido, former publicist + love clafoutis, Jack Reacher novels + British spy shows

Experience

1. Chief Executive Officer

   Harrow Communications Inc

   Jan 1990 — Present · San Francisco, CA, US

   As the founder of Harrow Communications Inc, we’ve consulted for over 33 years with CEOs to celebrity chefs around the globe on a wide range of projects and trainings including:• Conducting communication skills training for executives to enhance their executive leadership presence and communication skills within their corporations—including improving virtual and in-person presentations for thousands of diverse employees internationally. • Presentation training for start-ups and founders to clearly establish their executive leadership presence, articulate their company’s value, originality, and unique space in the marketplace, then graciously field and answer challenging questions while maintaining their equanimity—to secure funding from seed to series C. • Media training New York Times best-selling authors for national book tours including national TV, radio, print and podcast appearances/interviews. • Developing executive presence for corporate leaders and to handle difficult clients, colleagues, employees and upper management.• Drafting and polishing presentations for international keynotes and virtual events for established and emerging companies.• Creating courses (taken by thousands) for successfully creating publicity campaigns that includes strong strategic message development and delivery.• Presenting keynote speeches and workshops at a wide variety of industry and creative conferences.Book your FREE 15 minute consult here: https://prsecrets.com/joyspot

Education

• University of California, Berkeley

  Bachelor of Arts - BA, English Language and Literature/Letters

  1975 — 1979

• San Francisco State University

  High School Teaching Credential, English Language and Literature/Letters

  1983 — 1984

• Université Paris-Sorbonne

  Language, French

  1979 — 1980

Skills

• Entrepreneurship
• Public Speaking
• Media Skills Training
• Traditional Media
• Web Marketing Strategy
• Web Content
• Youtube
• Interviews
• Web Video
• Media Studies
• Leadership
• Small Business Online Marketing
• Brand Management
• Marketing Strategy
• Personal Branding
• Best Selling Author
• Interviewing
• Social Media
• Sports Marketing
• Publishing
• Social Media Marketing
• Published Author
• Coaching
• Word of Mouth Marketing
• Public Relations
• Media Relations
• Press Releases
• Marketing
• Social Media Coach
• Video
• Marketing Communications
• Facebook
• Publicity
• Newsletters
• Aikido
• Social Networking
• Blogging
• Training
• Personal Training
• Strategic Planning