Susan Robnett Haider

About Susan Robnett Haider

Susan is a global business services leader who strategically transforms brands and grows businesses. Her expertise in strategy through execution of comprehensive business platforms enables her to create differentiated solutions to meet customer needs, generate increased profitable revenue and grow market share.Having worked in a variety of industries on leading brands Susan is able to bring best practices across businesses to evolve organizational effectiveness and generate growth. She is data-driven, creative, and focused on results. Susan is known as an inspiring leader whose collaborative style brings out the best in teams and individuals with a keen ability to secure talent and develop team members. She quickly builds productive relationships with senior executives, colleagues, board members, and partners through a collaborative, approachable style and thoughtfully candid input. She is a trusted advisor.Susan\'s expertise includes strategic marketing, enterprise communications, brand, eCommerce, digital, creative services, product & service development, and global key accounts across Healthcare, Financial & Business Services, and Strategic Brands; spans markets (B2B, B2C, SMB, OEM, For-Profit, Not-For-Profit, Regulated), omni-channel (Direct, Indirect, Online, Digital, Social, Call Center, Franchise, Dealer) and geography (US, NA, Global).SPECIALTIES: Division Leadership, Strategy, Brand, Integrated Marketing, Consumer Insights, Product Portfolios, NPI, eCommerce, Digital, Social, Website Design & Launch, Omni-channel Promotion, CRM, Segmentation, Journey Mapping, Six Sigma, New Ventures, Team Development, Talent Acquisition, Ad Agency Selection & Mgt, Global Key Accounts, Strategic Price Positioning, Media Relations, Crisis Management, Large P&L Management.Contact: s••••••••@me.com

Experience

1. Senior Director, Global Customer Education, Global Commercial Office

   Medtronic

   Dec 2022 — Present · Minneapolis - St. Paul, MN, US

   Lead Global Centers Of Excellence with regional deployment - Digital Education MedtronicAcademy, Innovation Centers, Events & Conventions, and DeploymentAdvanced within role to global scope

Education

• Weatherhead School of Management at Case Western Reserve University

  MBA, Marketing and Finance

• Northwestern University - Kellogg School of Management

  Executive -- Business Marketing Strategy

• Miami University Farmer School of Business

  Bachelors of Science, Marketing and Accountancy

Skills

• Competitive Analysis
• Start-Ups
• Strategic Partnerships
• Strategy
• E-Commerce
• Strategic Planning
• Channel Partners
• Sales
• Brand Management
• Cross-Functional Team Leadership
• B2c
• Marketing Strategy
• Strategic Leadership
• New Business Development
• Lead Generation
• Customer Acquisition
• Executive Management
• Global Management
• Integrated Marketing
• Market Research
• B2b Ecommerce
• Analytics
• Program Management
• Key Account Management
• Healthcare
• Business Development
• Leadership
• P&L Management
• Marketing Communications
• Market Planning
• B2b
• Product Management
• Direct Marketing
• Marketing
• Marketing Management
• Market Analysis
• Email Marketing
• Management
• Salesforce.com
• Product Marketing