Susan Wright
Pharmaceutical Insights Consultant
- Role
- Pharmaceutical Insights & Strategy Consultant at Pharmaceutical Market Research
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Susan Wright
A proven US and global market research professional in healthcare. Pharmaceutical insights consulting / freelancing for manufacturers, service vendor strategic partners, and private equity investment companies. Breadth of pharmaceutical industry experience adds value to insights generation, guiding business decisions and finding new opportunities. Pharmaceutical, medical device and diagnostics background with accomplished leadership and facilitation of cross-functional teams. Specialties-Primary, secondary data, competitive intelligence, forecast assumptions -Strategic brand planning, commercial assessment -Healthcare provider / physician, patient / consumer, payer, hospital, trade / retail pharmacy customers -Positioning, messaging, creative ad concept, segmentation, attitudes & usage, digital / e-marketing performance, key performance metrics -Brand lifecycle management from early development, launch, through LOE planning -Innovation, process improvement -Client & service side consulting
Experience
Pharmaceutical Insights & Strategy Consultant
Pharmaceutical Market Research
Jan 2023 — Present · Philadelphia, PA, US
Education
University of Tennessee, Knoxville
B.S. Business Administration
Skills
- Market Access
- Competitive Intelligence
- Brand Management
- Product Marketing
- Leadership
- Forecasting
- Product Development
- Business Development
- Strategy
- Marketing
- Sales Operations
- Marketing Research
- Market Research
- Pharmaceutical Industry
- Positioning
- Product Launch
- Cross-Functional Team Leadership
- Customer Insight
- Segmentation
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