Susan Gumula

About Susan Gumula

I am an experienced marketing professional who utilizes my breadth of skills and…

Experience

1. Senior Digital Marketing Manager

   Live! Hospitality & Entertainment

   Jul 2023 — Present

   Responsible for the overall performance of the Live! Hospitality District and Brand websites-Develop and implement the company’s web-based marketing strategy to promote the company’s brand, attract visitors, grow the database, and generate internet sales-Collaborate with the digital team on paid and social media, as well as email marketing to enhance tracking, reporting, and outcomes-Manage external partners to monitor and improve search engine optimization (SEO)-Establish and document website performance benchmarks, key performance indicators, dashboards, and reporting. Identify and implement recommendations for improvement-Work in partnership with the casino digital marketing team to generate business synergies and improvement, including website upgrades-Lead upcoming district website builds and develop comprehensive testing plan-Collaborate with field marketing team members to implement and maintain best practices-Acts as the project leader for the development of the future Live! Hospitality mobile app-Assists with budget preparation for marketing department.

Skills

• Fundraising
• Social Media Marketing
• Web Content Creation
• Marketing Strategy
• Newsletters
• Mobile Marketing
• Digital Strategy
• Web Content
• Advertising
• Content Management
• Content Strategy
• Social Media
• Client Relations
• Integrated Marketing
• Online Marketing
• Marketing
• Marketing Communications
• Content Marketing
• Copywriting
• Email Marketing
• Editing
• Content Development
• Social Media Communications
• Social Media Advertising
• Public Relations
• Digital Marketing
• Web Content Management