Susan Freebern

Founder & Principal Consultant @Veritas Consulting, Llc

Tampa/St. Petersburg, FL, US

I help mission-aligned startups, nonprofits, and advocacy ventures grow through strategic partnerships, public-sector positioning, and relationship-driven business development.Over two decades, I’ve guided more than 30 organizations through key phases of growth—opening doors in government, navigating policy landscapes, and aligning brands with high-impact causes.Startup & Innovation Highlights:Point & Pay – Led business development during early growth, securing public-sector adoption in agencies. Positioned company for acquisition by North American Bancard.Kyra Solutions – Grew government-sector revenue from $4M to $10M+. Forged alliances with Deloitte and Oracle; helped secure recognition as Florida’s first PMI-certified govtech vendor.Dugout Mugs – Supported this MLB-licensed drinkware startup through early-stage marketing; brand scaled to $3.5M in sales and retail presence in 70+ stadiums.Policy & Advocacy Work:Built and led coalitions that passed three Florida constitutional amendments, including statewide initiatives on water protection and property tax relief. Served as a lobbyist for healthcare and city clients, advancing policy goals in Tallahassee.Representative Clients:Detroit Tigers Foundation of Florida, Clear Choice Healthcare, Publix Credit Union Insurance Agency, Southern Alliance for Clean Energy, Treasure Marts, and elected officials across Florida.

University of South Florida

Dual Majors: Criminology and Psychology

University of Florida

Bachelors of Science