Susan Federspiel

About Susan Federspiel

Creating value begins with identifying opportunities. I bring leadership, experience, and fresh perspective to organizations that are looking for new ways to inspire meaningful connections with customers, capture share of mind and market, engage employees, and achieve profitable growth.From start-up war rooms to global boardrooms, I’ve worked across a wide range of B2B and B2C industries and companies to solve their unique challenges and transform their businesses. I am a brand and business innovator who has: Repositioned a 60-year-old credit union to compete effectively with 21st-century Fintechs Re-architected a portfolio of networking hardware and software products to support enterprise sales teams Launched new food/beverage/spirit products for CPG leaders to keep pace with cultural trends and ever-changing consumer tastes Reimagined the customer experience for hospitality and technology brands to help them unlock growthI uncover insights, surface opportunities, and deliver solutions by leveraging my unique combination of skills and interests: data analytics, consumer research, psychology, human behavior, copywriting, design, marketing, and business operations. Past & Current Clients >>Accenture, Amazon, Andeavor (formerly Tesoro), Bacardi, Brooklyn Gin, Chevron, Cisco Systems, Coca-Cola, GE, Georgia Pacific, Graybug Vision Biotechnology, Johnson & Johnson, Just Energy, Intercontinental Hotel Group, Intuit, Kraft, LVMH, Meta, Mondelez, Nestlé, Pepsi-QTG, Suntory, Unilever, Wellby, and others. Prior to founding my consultancy, I grew a NYC-based brand design agency by building a client base of Fortune 200 companies including Altria, Bacardi Global Brands, Coca-Cola, ConAgra, Home Depot, Kraft Heinz, and Mondelez utilizing social media marketing and targeted sales funnels, and nurturing relationships with both C-suite leaders and decision-makers across organizations. I believe achieving impactful results comes from collaborative teamwork and a relentless focus on real-world activation. Great work begins with a good conversation–reach me through LinkedIn messaging or s••••@ripenbranding.com

Experience

1. Senior Brand Strategist, Global Business Marketing

   Meta

   Jun 2024 — Present · Scottsdale, AZ, US

Education

• The Ohio State University

  Bachelor of Science - BS, Business

Skills

• Creative Strategy
• Direct Marketing
• Strategy
• Social Media Marketing
• Consumer Insight
• Small Business Marketing
• Sales Management
• Integrated Marketing
• Marketing
• Concept Development
• Brand Architecture
• Brand Development
• Brand Management
• Marketing Strategy
• Personal Branding
• Creative Direction
• Relationship Marketing
• Corporate Branding
• Customer Insight