Susan Shaw
- Role
- Head of Retention & Engagement at National Geographic Partners at National Geographic
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Susan Shaw
Transforming Ideas into Revenue-Generating Products | Strategic Planning | …
Experience
Head of Retention & Engagement at National Geographic Partners
Jan 2020 — Present
Oversee retention, engagement and lifecycle efforts for National Geographic print and digital subscriptions worldwide - Work cross channel with Customer Service, Operations, CRM, Creative, Analytics, and Legal teams - Optimize and expand the consumer experience journey by leveraging A/B testing, surveys and customer service feedback - Drive customer engagement tactics through digital communications, subscriber newsletters and by showcasing exclusive subscriber benefits - Lead retention and engagement strategy, analysis, testing initiatives and new implementations - Communicate status of all marketing activities through clear and comprehensive reports, analyses and presentations - Oversee, develop and manage Retention and Engagement team and various external vendors
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