Susan Dhillon

About Susan Dhillon

A fun-loving mix of right and left-brained ideals, I find creative solutions while…

Experience

1. Owner

   Happy Times Ict

   May 2025 — Present

   Founded and built a balloon and event decor brand from the ground up, blending years of global marketing experience with a fresh, local approach.• Develop all branding elements, including logo design, visual identity, brand voice, and go-to-market strategy.• Maintain and update a fully functional e-commerce website, launched in under a month to streamline the ordering process.• Lead all digital marketing efforts, including content strategy, social media, email campaigns, and seasonal promotions.• Manage and optimize paid advertising campaigns on Meta and Google, tracking performance and adjusting strategies based on results.• Sell direct to consumers through a multi-channel approach including social media, website sales, and community engagement.• Utilize CRM software to manage leads, nurture customer relationships, and convert inquiries into loyal clients.• Follow industry trends and pop culture to create timely, high-performing content that drives engagement and brand relevance.• Design and install custom balloon decor for events, retail displays, and corporate events throughout Wichita.• Bring a polished, “big-brand” feel to every client experience, creating memorable moments that stand out.• Offer creative and marketing consulting services to help other small businesses improve their messaging, branding, and customer connection.• Oversee all aspects of business operations—creative direction, production, logistics, pricing, and client communication.

Education

• Wichita State University

  Bachelor of Fine Arts, Graphic Design, Marketing, Communication

  2004 — 2008

• Baker University

  Master of Business Administration (M.B.A.), Marketing

  2013 — 2015