Susan Chronister

About Susan Chronister

Seasoned General Manager and Sales Leader with extensive experience driving growth across consumer electronics, video games, movies, toys, juvenile products, and health and beauty. Proven track record managing large, high-performing teams and delivering strong P&L results in highly competitive mass retail, e-commerce, club, and marketplace channels.I’m passionate about building and executing omnichannel strategies that deliver sustainable, profitable growth. Experienced in partnering with leading retailers—including Walmart, Amazon, Costco, and international accounts—to expand market share, launch successful new products, and strengthen customer relationships.Known for my high-energy, results-oriented approach and commitment to understanding shopper needs. I thrive on turning data and trends into actionable plans, driving process improvements, and developing teams to achieve exceptional results.Specialties:Strategy Development & Execution |Omnichannel Sales Leadership (Retail, eCommerce, Marketplace, Club)| Negotiation & Customer Partnerships | Team Leadership & Development | Private Label to Premium Brand Building | Process Improvement & Operational Excellence | P&L Management | General Management / Executive Leadership

Experience

1. Head of Retail Sales, Us & Canada

   Belkin

   Jul 2024 — Present · Rogers, AR, US

   Lead a team of 15 Directors and NAM’s across the US and Canada Omnichannel Retail Business including Mass, Drug, Electronics Specialty, Grocery, DIY, Travel, Value, Office and Club.Delivering consistent revenue growth, profitability, and market share gains.Strengthening retail partnerships and expanded distribution across key retail and marketplace channels.Improving profitability through program optimization, operational discipline and portfolio focus.Aligning cross functional teams to improve speed to market and retail execution.Developing and scaling high performing sales teams focused on customer growth and execution excellence.Influencing category strategy, product focus, and go to market priorities based on customer and consumer insights.Leading teams through organizational change while maintaining business continuity and growth momentum.Launched Walmart Marketplace

Education

• University of Florida

  Bachelor of Science (BS)

• Columbia Business School

  Executive Education, CMO Academy

Skills

• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Direct Sales
• Budgets
• Product Marketing
• Finance
• Income Statement
• Merchandising
• Project Planning
• Supply Chain
• Program Management
• Business Planning
• Strategic Planning
• P&L
• Forecasting
• Marketing
• Advertising
• International Sales
• Strategy
• Negotiation
• Digital Strategy
• Competitive Analysis
• Retail
• Selling
• Logistics
• New Business Development
• Business Development
• Product Development
• P&L Management
• Product Management
• Team Building
• Management
• Inventory Management
• Leadership
• Pricing
• Sales
• Team Leadership
• Account Management
• Sales Management