Susan Burnich
Digital Category Lead at SIGNATURE INSIGHTS & ANALYTICS
- Role
- Category Lead at Signature Insights & Analytics
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Susan Burnich
I develop and execute business strategies to drive growth with a focus on what the…
Experience
Category Lead
Signature Insights & Analytics
Sep 2018 — Present · Minneapolis, MN, US
Partner to Target Merchants – Driving Growth Through Assortment, Pricing & Shopper ExperienceAdvised Target merchant teams on strategies to optimize assortment, pricing, and the shopping experience to drive sales growth.Identified key assortment gaps through consumer insights, market share trends, and competitive analysis—projections show $5M in incremental sales over 12 months. Insights served as the foundation for the merchants’ five-year strategic growth plan.Designed and implemented a weekly performance dashboard to track digital KPIs, search trends, and vendor health. Delivered actionable recommendations that improved topline performance.Led an initiative that doubled traffic and conversion in a key product segment by optimizing for a high-volume external search term. Developed and executed a strategy to improve PDP and DLP content and site navigation. Target’s ranking improved significantly within 30 days.Tools: Adobe Analytics, Target internal systems (VIQ, MIQ, DOMO), Ahrefs, SEMrush
Education
The Ohio State University - The Max M. Fisher College of Business
MBA
The Ohio State University - The Max M. Fisher College of Business
Bachelor of Applied Science (B.A.Sc.)
Skills
- Customer Insight
- Business Strategy
- Team Leadership
- Integrated Marketing
- Leadership
- Competitive Analysis
- Consumer Behavior
- Marketing
- Market Research
- P&L Management
- Customer Relationship Management (Crm)
- Inventory Management
- Pricing Strategy
- Digital Marketing
- Team Building
- Management
- Forecasting
- Business Intelligence
- Multi-Channel Marketing
- Product Development
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Segmentation
- Road Maps
- Marketing Strategy
- Project Management
- Performance Measurement
- Consumer Marketing
- Retail
- Consumer Products
- Market Planning
- Product Marketing
- Strategy
- E-Commerce
- Merchandising
- Strategic Partnerships
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