Susan Bodzianowski Hurst
Consumer Insights *Intellectually Curious * Analytical * Love of Learning
- Role
- Independent Consultant at Summit Brands
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
Experience
Independent Consultant
Oct 2024 — Present
As the Consumer Insights Consultant at Summit Brands, I am responsible for overseeing all aspects of consumer research, translating complex data into actionable insights, and partnering with senior leadership to integrate consumer perspectives into critical business decisions, essentially acting as the \"voice of the customer\" by providing deep understanding of consumer behaviors, needs, and motivations to drive impactful product development, marketing strategies, and overall business growth.
Education
Michigan State University
BA
Skills
- Marketing
- Consumer Behaviour
- Advertising Research
- Fmcg
- Market Research
- Segmentation
- Market Analysis
- Competitive Intelligence
- Consumer Insight
- Customer Insight
- Quantitative Research
- Marketing Research
- Consumer Products
- Shopper Marketing
- Analytics
- Focus Groups
- Brand Equity
- Competitive Analysis
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